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IMPACT OF COVID-19 ON RURAL WOMEN ENTREPRENEURSHIP IN DINDIGUL DISTRICT OF TAMIL NADU

. Manickam P and Dr.M. Palanivel Rajan


Abstract

The COVID-19 pandemic has profoundly impacted powerless groups in rural networks in Tamil Nadu particularly Dindigul region as they are cut off from essential administrations because of the redirection of assets and expanding limitation on movement. The outcomes have been felt most intensely by women and the old, and many have battled to get to preventative consideration and treatment for persistent or intense disease. At the same time, hunger among kids has ascended as preventative administrations have been suspended and supply chains upset. As many are uncertain where to go to for help, there are fundamentally more serious dangers to long haul wellbeing, jobs and prosperity. There is areas of strength for a financial, as well as a humanitarian and social case for advancing women entrepreneurs. In addition to the fact that they comprise half of the all population, yet supporting women's cooperation in entrepreneurial action can give the necessary push the Indian entrepreneurial biological system gravely needs to spike imagination and advancement among many different angles. Past the business case, the job women play in their family and society at large is urgent, and frequently unnoticed. They structure the structure holding the system together, as nurturers, organizers, guardians, and frequently should be entrepreneurial to work with the limits society makes for them. Offering women, a chance to likewise lead optimistic lives, helps them, yet additionally helps society overall. The COVID-19 pandemic has changed the start of the world in a limit that generally requires some investment. The ability and want to learn among rural women entrepreneurs is something that should be based upon. Hence, the present study has been focused to study the impacts of COVID-19 in the rural women entrepreneurship particularly in the Dindigul district of Tamil Nadu.

Keywords: Women Empowerment, Entrepreneurial Aspirations, Career Building, Digital Solution, Government Support and Overcome Strategies.

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