Search Articles

Home / Articles

TOURIST MOTIVATION ON SANKARANARAYANAR TEMPLE AT SANKARANKOVI

. Mrs. S.Veni and Dr.S.Baby Thangam


Abstract

Tourist motivation is the desire, intuition, needs and wants of tourists to visit / travel for particular location. Sankaranarayanar temple is one of the most famous hindu religion based temple which is visited by both national and international religious as well as non-religious tourists. In this paper an attempt has been made to study the tourist motivation on sankaranarayanar temple. The main objective of the study is to identify the factors motivating tourists for visiting sankaranarayanar temple. Totally 196 sample respondents are selected for the study. Percentage analysis and mean are used as a statistical tool to analyze the data. Most of the respondents are visiting the temple for fulfilling religious obligations and for peace of mind.

Download :