Background: In a country having traditional values like Pakistan, due to social media and the rise of modernization, there is an increased socio-political awareness among people. There is an increase in human rights movements, socio-political and feminist movement like Aurat March is becoming quite popular. However, there is a substantial divide in the general population with reference to recent feminist movement labeled as “Aurat March”. Such a divide has given rise to various views regarding this movement that are often in conflict to each other.

Aims: The current article reports the development of The Aurat March scale.

Method: Exploratory Factor Analysis was carried out on a sample of 400 men to establish the factor structure of the newly developed scale.

Findings: Five factors were extracted based upon scree plot as per criteria of Eigen value > 1. Kaiser-Meyer-Olkin (KMO) test of sphericity was done. The value of  0.911 indicate that the sampling facility was superb, whereas the Bartlett’s test of sphericity is found as significant. Factor loadings that were less than 0.3 were suppressed by SPSS. The final 30 items with α = .87 considered as good alpha reliability. The newly developed Aurat March significantly correlated with Attitude towards Women Scale (Spence et al., 1973); that indicates its convergent validity.

Conclusion: The newly developed Aurat March scale is one of the pioneering efforts to developing a scale aiming to measuring men’s attitudes and perceptions regarding Aurat March. The scale has demonstrated sound psychometric properties and is intended for use with the general population of men all over Pakistan.

Keywords: Aurat. March, Scale, Pakistan