India is undergoing major fundamental problem unemployment. Start-ups are contributing a predominant role in the development of the economy and to resolve the issue of unemployment. India is amongst the fifth-largest start-up communities of the world. By the end of 2018 more than 3,000 start-ups were launched. These start-ups have been providing 80,000 new jobs and it is contributing to the remarkable growth of the Indian economy. There is a positive impact of start-ups towards improving the economy in the form of Gross Domestic Product (GDP). The start-up units initially facing sustainability after that turn into start-up companies which are playing a significant role in the growth of the economy (Martinsons, 2002). As a result, the government of India has taken various initiatives for the development of start-ups in India. In India, a few success stories such as Flipkart, Quicker, Practo, Zommato, and Inmobi start-up companies have indeed come a long way. But, some of them start up companies’ are failures lack financial resources. Any start-up would face financial issues and problems at different stages (Colombo, 2008). This paper to focus on performance evaluation and its sustainability of flipkart in India with the objectives to know the structural framework of flipkart, to analyze the performance and its sustainability of flipkart and the future prospects of this company analysed by the researcher to take policy decision for  the improvement of the company.

Index Terms- Flipkart, Performance evaluation, Sustainability, Future outlook