In India, the journey towards cashless economy has started in recent days. In the journey towards digitalization of Indian economy, e-business has played a key role. A customer is no longer bound to opening times or specific locations of the retail outlets; he can become active at virtually any time and place and can purchase products and services. Though online shopping is very common outside India, Its growth in Indian market is till not in line with the global market. The Indian retail sector is now moving from the brick-and-mortar model (physical retailing) to click-and-mortar model (online retailing) with the rapid adoption of internet by the typical population.
Key words: Online shopping, scenario