Internet has become the dominant and basic tool for every person’s need and it has transformed the way people work. By integrating various online information management tools using internet, various innovative companies have set up systems for taking customer orders, facilitate making of payments, customer service, collection of making data, and online feedback respectively. These activities have collectively known as e-commerce or internet commerce. India has an internet user base of 450-465 million as per June 2017, up 4-8% from 432 million in last December 2016.  Online shopping made so easy for everyone with their product variations and simple as well as easy way to buy things. It’s a study has been made to critically examine various corporate and business level strategies of two dominant e-Tailers and those and those are Flipkart and Amazon. Comparison has been done considering for the two dominant e-commerce companies in challenges, their business models, survival strategies, shopper’s online shopping experience, and product offerings. Both these big players made their own mark in India, but who is going to be ultimate winner in this 21^st century. A comparative study of Flipkart.com with one of the close competitor Amazon.in delivers the full information about the different strategies to succeed in e-commerce sector and different opportunities available in India.

Keywords: Internet, E-commerce, E-tailers, online shopping, strategies, shopping experience.