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Technology and business model behind the successful growth of policybazar.com

. Sabita Bhagabati M.Phil Scholar Department of Commerce Rajiv Gandhi University, Rono-Hills, Doimukh, Arunachal Pradesh


Abstract

Digitalization of world economy has transformed the financial sector to adopt information technology for performing transactions transparently. Technology has transformed the world into a global village creating a lot of change that impacts society and business. The business and companies now a day are trying to provide services by means of internet based technology. Policybazar.com is one of the India’s fastest growing FinTech Company that is working as an insurance aggregator and global financial company. The present research work tries to present the business model of the FinTech Company and the technology adopted by the company that pushed its hundred percent years on year’s growth. Data that are described and explored for the present research paper are purely secondary in nature. After completion of the study the researcher suggested, that the technologies such as, Amazon Polly’s Text to speech service, PBee connect service can be adopted by service industries for quick and transparent customer service.

Keywords- Business Model, Technology         

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