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A STUDY ON STRESS MANAGEMENT TECHNIQUES OF WOMEN ENTREPRENEURS IN TIRUNELVELI DISTRICT

. Mr. A. David, Dr.A. Jafar Sathic and Dr. J. Vijay Stanly


Abstract

Now a days women entrepreneur’s tremendous contributions to the country’s economic development and women's empowerment. ‘Risk taking’, ‘Innovating’, ‘Adventurism’, ‘Undertaking’, ‘Creation’, Organizing’, ‘Coordinating’, everything combines together to give a word “Entrepreneur”. All the above-mentioned qualities were inbuilt in women entrepreneurs. A woman is involved in business activities for many reasons. Economic and emotional factors energize women to have an independent occupation and stand on their claim legs. Many possible ways were vulnerable to success in her business. Despite that woman, entrepreneurs meet a lot of problems that cause stress women entrepreneurs are always prone to stress due to constraints such as Dual responsibilities, struggle on a role, risk, uncertainty, etc., the main objectives of the study are women entrepreneurs causing stress and its effect. This study describes about strategies followed by women entrepreneurs to reduce her stress level. The researcher was taken 118 women entrepreneurs as a sample by convenience sampling method. The collected data was analyzed by percentage analysis, Friedman’s test and one sample T - test.

KEYWORDS: Women entrepreneurs, Stress, Economic, Contributions, Business

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