Customer satisfaction is a prerequisite for long term success and survival of any organisation. In organised retailing various factors such as product quality, store characteristics, service quality, sales promotion etc will play an important role in influencing the satisfaction of the customers. Along with all these factors there is another factor which influence customer satisfaction. i.e; sales personnel. The personnel play a pivot role in attracting and persuading the customers to purchase the products. The skills, attitude of the personnel, their knowledge about the organised retail store policies, knowledge about the product are crucial in influencing the shopping experience of the customers. The present paper is an attempt to study the impact of sales personnel on organised retail customer satisfaction.

Index Terms- Customer Satisfaction, Sales Personnel, Organised Retailing etc