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CONSUMER SATISFACTION TOWARDS MOBILE COMMERCE WITH SPECIAL REFERENCE TO IN TENKASI DISTRICT

. P. MARIS and Dr. P. DEVI


Abstract

In fast moving world each and everyone expecting to reduce a time to do any activities that reflects people using a short cut way. In business they need quick response, less time so some consumers using M-commerce.  M- commerce refers to the substitution of goods over the internet using a mobile phone, or M- commerce refers to the explosion of applications and services that are becoming available through internet-enabled mobile devices; it includes new technology, services, and business models. The use of wireless handheld devices like cell phones and computers to conduct online commercial transactions. M -commerce transactions are on the rise, and the phrase now refers to the purchase and selling of a wide range of goods and services, as well as online banking, bill payment, and information distribution.  This study mainly aims to examine the consumer satisfaction towards M–Commerce in Tenkasi District. 134 respondents are selected as a sample by convenient sampling method . The primary data was collected from the respondents through questionnaire. The collected data were analyzed by using statistical tools namely percentage analysis , Friedman test , Kendall test ,and Factor analysis.

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