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The effectiveness of online marketing training to improve the human resources skills

. Hesti Wahyuni, Darmawan Iqbal Akbar, Annisa Fatimah, Erlin Melani and Anna Isrowiyah.


Abstract

The obstacle that is often faced in the real world is that business actors do not master the online sales method so that they stick to conventional sales and experience a decline in sales. So that there must be available experts who can develop the new marketing method. With collaboration between business actors and online marketing resources as well as expedition and shipping companies, it is hoped that increased sales will be realized. This community service program partners with the Orphanage Community and Al Amin Putri Muhammadiyah Islamic Boarding School, Ardirejo Village, Kepanjen District, Malang Regency. This institution was founded by the Al Amin Foundation. This orphanage cares for the younger generation who will later become business people and human resources who have the potential to advance economic activity. By understanding online marketing, it is hoped that the training participants will be able to expand marketing for their own businesses as well as be able to provide online marketing program services. Training participants are familiar with online shops and can use applications as buyers, but they have not mastered how to make advertising media and brochures online and cannot use market place applications as sellers or service providers. The training participants will be given an interview regarding the selection of online media that is right for the situation at hand. And also, how to display good products and use social media accounts and market place applications.

 

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