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ANALYSES OF SOCIO – ECONOMIC DEVELOPMENT OF FRANCHISEE: CONTRIBUTION OF FRANCHISE BUSINESS

. Dr. R. Antony Sathish Benadict , Dr. Pai Vaidya Sohani


Abstract

Franchisee being one of the beneficiaries of the franchise system of business tends to get benefit with the business operations. An attempt has been made through the present study to examine the contribution of the franchise business in raising the socio-economic status of the franchisee. Certain criteria have been identified, which measures the social and economic development of an individual and these criteria have been applied to examine the contribution of franchise business in raising the social as well as economic status of the franchisee. For the purpose of studying the above impact, two hypotheses have been formulated and tested separately with the help of multiple linear regression analysis. The study relies on the primary data collected from a purposive sample of 195 franchisees.

Key Words:  Franchise Business, Social Development, Economic Development, Stakeholders, Regression Analyses.

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