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ENTREPRENEURSHIP AND ITS ROLE IN DEVELOPING PERFORMANCE IN MEDIUM INDUSTRIAL AND COMMERCIAL COMPANIES IN THE REPUBLIC OF YEMEN

. Shaker M. Al-kahtani,Mohammed M. AL-nadesh , Mohammed N. Abou Aroq , Ahad Sh. odhah ,Ayad N. Al lahabi Research Scholar, Business Administration and Commerce Faculty of Commerce and Management Science Department of Business Administration and Commer


Abstract

The purpose of the study: To identify the role of entrepreneurship in developing and improving the performance of the Joubah Company for Industry and Trade in the Republic of Yemen. The study aimed to identify the role of entrepreneurship in developing and improving performance in the Joubah Company for Industry and Trade in the Republic of Yemen. The study consisted of a set of hypotheses through which a set of questions were formulated to measure the role of entrepreneurship in developing and improving performance in Joubah for Industry and Trade, representing the study community Industrial and medium productive companies in the Republic of Yemen, and the study sample represents the Joubah Company for Industry and Trade. The study included knowledge of the role of entrepreneurship in developing and improving the performance of the company. The study was conducted on all employees and workers at various vertical and horizontal administrative levels in the company, who are (92) employees The questionnaire tool was used to reach the answer, and then the descriptive approach was used in the analysis, hypothesis testing, and a set of results and recommendations that summarized that entrepreneurship has a positive and excellent role in the efficiency, development and improvement of the company's performance. This study adds to the literature by providing an understanding of the importance of entrepreneurship. Business on the efficiency, improvement and performance of industrial companies in the modern era, and their contribution to increasing the quality, fame and efficiency of products in the company, as well as contributing to institutional entrepreneurship in drawing up human, financial and material resources policies and rationalizing decisions related to training and development. And evaluation of the performance of workers and workers in addition to the contribution of entrepreneurship in increasing the company's profits and reducing the loss and cost through the optimal use of the production element                        

 

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