This research focuses on the existence and effectiveness of Satpol PP Malang Regency which should be able to overcome problems related to the implementation of advertising in Malang Regency. Purpose: This study aims to identify and analyze the effectiveness of Satpol PP in controlling advertising in Malang Regency, the supporting and inhibiting factors, as well as the efforts of Satpol PP in increasing the effectiveness of controlling advertising. Method: This journal uses a qualitative descriptive method with an inductive approach. Data collection techniques used are interviews, observation, and documentation. Results: The results showed that the effectiveness of the Satpol PP in Malang Regency in controlling the implementation of advertising was not effective enough. Inhibiting factors consist of inadequate human resources, non-specific SOPs, inadequate infrastructure, lack of awareness of billboard offenders, unclear identity of billboard offenders, and not optimal work motivation and performance systems. Conclusion: The effectiveness of Satpol PP in controlling the implementation of advertising is less effective due to a lack of human resources, inadequate infrastructure, lack of awareness of billboard organizers to comply with the rules, and work motivation and performance systems that are not optimal. In order to improve the effectiveness of advertising arrangements in Malang Regency, it is suggested to improve the quality of human resources in Malang Regency Satpol PP in the form of providing opportunities for personnel to develop self-competence and optimizing the reward and punishment system for members. Satpol PP Malang Regency as a form of appreciation for the hard work of personnel and personnel work motivation, following up on the condition of facilities and infrastructure, especially those used to control advertising, can be in the form of reprocuring mobile cranes and maintenance of infrastructure facilities, as well as establishing communication and conducting intensive outreach to billboard organizers regarding the rules for implementing advertising that apply in Malang Regency.

Keywords: Effectiveness, Satpol PP organization, implementation of controlling, advertising