Search Articles

Home / Articles

Research Paper on Conceptual Study of Mobile – Commerce. Advantages and Disadvantages

. Dr. Ravindra A. Marathe I/C Director Bharati Vidyapeeth Deemed to be University, Pune. Institute Of Management , Kolhapur-MH-India Department of Management


Abstract

Mobile is very useful device in present days or any one in the world . This has made the companies to perform business activities through this smart phones which was not possible few years back . The M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smart phones and tablets. As a form of e-commercem-commerce enables users to access online shopping platforms without needing to use a desktop computer. By adhering to customer needs and industry standards, online supply chain or logistics management facilitates process strategy, planning and implementation . The use of computers, Internet, ecommerce websites is rapidly used in this sector in present days.

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." The mobile cost is reduced in present days to attract the wide range of customers. The memory size and processor speed is also drastically increases which  makes the application for business activities more easier and cheap . The more the user access the companies also create the mobile appas to interact with the customers.

The paper focuses on the concept, applications , advantages and disadvantages with various factor that affect the mobile commerce activities.  The future of M-Commerce is very promising and companies should make provisions to use this technology for their business processes.

Keywords- Mobile, Commerce, Online ,Management, Internet, Security, Firewall, LANs.

Download :