As population increases the need for products increases, as the need increases cost of living increases. To satisfy the needs and wants, people have multiple choices while purchasing goods and services especially in household appliances. The purchase of electronic household appliances consumes more energy and as a result we encounter with frequent power shut downs and environmental degradations. Thus, it costs to the Government. There come the renovations of energy efficient products from various companies. Though there are different products available in this sake, it is important for the companies knowing whether the people are aware of those available energy efficient products and its significance. Therefore, the researcher finds that it is important in understanding various factors contributing to purchase intentions of consumers towards energy efficient kitchen appliances. Here the researcher used 110 respondents to analyse consumers purchase intentions of energy efficient kitchen appliances based on mainly the energy efficient kitchen appliances like Refrigerators, LED pulps , Smart oven and cooktop, dish washers and other energy efficient kitchen appliances. This research tries to find out the impact of Attitude, Environmental Knowledge, Environmental Concern, Subjective Norms, Label Awareness and Perceived Behavioural Control on Purchase Intension of energy efficient kitchen appliances. This research tried to expand the Theory of Planned Behaviour.
Key words :Attitude, Environmental Knowledge & Concern, Subjective Norms, Label Awareness and Perceived Behavioural Control on Purchase Intension, Energy Efficient Kitchen Appliances.