Search Articles

Home / Articles

FOOD TECH COMPANIES AND ITS IMPACT ON CONSUMERS IN TIRUNELVELI CITY

. Mrs. M. Benita & Dr.T.Rita Rebekah,


Abstract

         The growth of technology and changes in the people’s life style has made a great impact on the consumer behavior. Especially in food industries, with the technology evolving day by day – online food ordering system has become a key part in the present food industry to endure the market competition and to serve the customers in a better way. Being on a hectic schedule, people may not get enough time to go out for food. They may be quite busy with their personal or office work. In this scenario user can directly open restaurant or food delivering company’s online food ordering system, irrespective of the place and can order food in no time. Zomato and Swiggy are the most familiar food tech companies in Tirunelveli and this paper discusses on how these companies made an impact on the consumers and how the consumers are tuned towards this food ordering flatforms.

 

Keywords: Food industries, Food ordering platforms, food tech companies, technology.

Download :
Published :
2021-02-20