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Evolution, Current Challenges, and Future Prospects of Women’s Entrepreneurship

. A. SARLIN VENOTHA, Dr.S. MARIADOSS & Dr.K. ALEX


Abstract

women's entrepreneurship through a history of its development, characteristics, gender dichotomy; we also discuss women's insertion in the business sector in various regional, cultural, economic, and social contexts. Since colonial times, the article evaluates entrepreneurship evolution and describes it over the last decades, including dynamic potential, possibilities, barriers,  challenges, and trends. As a functional approach, we verified the academic literature through database searches, such as Capes, EBSCO HOST, SPELL, and Google Scholar. The copiousness of recent studies carried out in different countries made it possible to explain the subject comprehensively. Since ancient times, it is clear from the study that women fought for their spaces with many achievements. However, much more relics will be discussed and rethought to value, emerge, and support women entrepreneurship's development and growth, as this field remains open challenges to overcome. Both evolution and trends for women entrepreneurship are associated with the cultural dimensions of institutional collectivism, social awareness, gender egalitarianism, and women's empowerment as they shift through family structures and societies. As an academic contribution, this study the main framework factors and characteristics of women entrepreneurship discussed in the literature. In rehearsal, the article explains entrepreneurs and potential entrepreneurs the challenges that can be overcome through training and qualification and present the market barriers contingent on collective actions and government policies, which recommend discussing the culture gender bias.

Keywords: Inequality, Evolution, Tendencies, women's entrepreneurship.

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