The growth of the online shoppers are greater than the growth of internet users, this indicating that customer perception towards online shopping is positive and its increasing day by day. Every brick and mortar shop is now trying to create its online presence to stay ahead of the competition. Customers are purchasing the goods and services online because it saves time, and more selection, for goods is available as compare to offline shopping. And most important thing there is no need to go anywhere one can receive goods at his / her home. The main objective of this research study is to explore & investigate consumer perception towards online shopping. The emergence of the globe wide net, merchants have wanted to sell their product to people that surf the web. Shoppers will visit net stores from the comfort of their homes and search as they sit before of  the currently daily, online searching has become widespread among individuals, they have become techno-savvy. The survey has been taken from 120 youngsters those who are buying their apparels through online shopping by adopting convenient sampling method in Maduari city.The study is an attempt to investigate the customer perception towards online buying behaviour of apparels in Madurai city.

Keywords: Customer perception, Online buying behaviour, Apparels