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Rural women entrepreneurs: challenges and opportunities

. Dr.K. ALEX , Dr.S. MARIADOSS and A. SARLIN VENOTHA


Abstract

Many societies believe that women must establish and maintain domestic concerns such as collecting water, cooking, and raising children. Due to increased industry, globalization, and social regulation, the role of women in India has shifted since the turn of the century. The Indian economy has switched ownership in many industries over the previous ten years. Many women entered the worlds of business, commerce, and manufacturing. Women's participation in economic activities is growing at a considerably slower rate than expected. Because women in India are still subjected to several social and cultural limitations. Women's entrepreneurship is a tool for female empowerment. It is critical to pay close attention to women's empowerment in rural areas. There are around 7 lakh villages in India, with over 70% of the population living in villages. Males make up 56 percent of the workforce in the rural sector, while females make up 33 percent. In the rural sector, around 66 percent of the female population is idle and unemployed. As a result, rural women's economic and social development is critical for society and the country's overall economic development. The current study addresses the challenges women entrepreneurs face in rural locations and the opportunities available to them.

Keywords: Women Entrepreneur, Rural Area, Economic Development.

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