The development of banks and their success in providing electronic services necessitates enhancing competitiveness and creating competitive advantages. This is vital for facing and overcoming challenges by expanding the scope of competition, moving to broader environments, and meeting customer desires, while taking into account continuous development and change. Based on the importance of electronic banking services and their prominent role in achieving the competitive objectives of banks, numerous studies have focused on examining the role of electronic banking services in increasing competitiveness.

This research aims to investigate the role of electronic banking services in enhancing the competitiveness of private banks in Syria during the year 2024. To achieve the objectives of the study; the descriptive analytical approach was adopted, as the research community was represented by employees in traditional private banks in 2024, whose number was estimated at (1500) employees, the study was conducted on a random sample of employees in private banks in Syria, numbering (11), The sample size of (296) was distributed to the studied community and the researcher successfully obtained (290) forms that were suitable for analysis .

The results of the statistical analysis indicated  a statistically significant effect at the significance level (α<0.05) of providing banking services to enhance the competitiveness of banks .This was achieved through the use of the World Wide Web, mobile phones, and ATMs to improve the competitiveness of private banks in Syria.

The study also recommended enhancing customer experience by improving Electronic Banking Services. This can be achieved by providing convenient and fast methods for customers to access their accounts and conduct transactions effortlessly. Additionally, the availability of services around the clock enhances customer satisfaction, which in turn increases competitiveness. Furthermore, it is essential to bolster security and protection by upgrading electronic systems with modern security technologies such as two-factor authentication (2FA) and encryption techniques.

Keywords: E-banking, competitiveness, competitive advantages, private banks in Syria.