This paper examines Nigeria’s international image and the role of Nigerian Television Authority in nation branding. The study used the qualitative research method to gain insights into the public perception of Nigeria’s image internationally. Thus, historical and analytical approaches were used while carrying out the research. The study used both secondary and primary data, image theory, agenda-setting theory and theory of communication to guide the research. The study found that media has a critical role in promoting Nigeria’s international image. It also found that the public perception of Nigeria’s image abroad is negative, and that Nigeria could have achieved positive image perception had the country utilised media in promoting its international image. The study also found that Nigeria could have made more progress in tackling its international image problems had it fully focused and funded the NTA as an instrument of foreign policy. It found that key among challenges preventing Nigeria from achieving a positive image externally include non-utilisation of media and in particular, the NTA as a foreign policy instrument. The research recommends that the Nigerian government should develop an international image promotion media strategy managed by an independent agency in the Presidency with immediate, medium and long term sustainability mandates, to promote the country’s foreign policy including global propaganda. Additionally, the study recommends adoption of utilisation of media for promoting international image as official government policy, and excision of NTA from the ministry to be an independent agency in the Presidency, fully funded and to function professionally. 

Keywords: foreign policy, media, Nigeria’s international image, Nigerian Television Authority, perception