Digital communities have enabled a new framework for social interactions, diverging from the nature of traditional relationships. They also play a significant role in producing cultural meanings that both shape and reflect individual awareness, in addition to their ability to influence public consciousness across various aspects of life. These communities serve as spaces for the dissemination and reproduction of culture.

This research is grounded in the perspectives of digital sociology and cultural sociology, and aims to explore the representations of social relationships and observe how individuals engage with related posts on the digital community of Platform X (formerly Twitter). Its significance lies in understanding the shifting concept of “community,” which is no longer confined to physical spaces but has become a digital notion built upon shared interests and preferences—such as those found on Platform X.

This qualitative study employed digital ethnography, a method that analyses social practices to understand how people construct meaning. The research analysed 11 posts on Platform X that each garnered over one million views, including a selection of notable replies, all published between 2024 and 2025 within the Saudi digital community.

Among the key findings, the study revealed notable shifts in the institution of marriage in Saudi society, marked by a rise in individualistic values and a decline in the desire to form families through traditional means. Digital communities were shown to pose a threat to marital privacy, as personal conflicts are increasingly shared on the platform and transformed into matters of public debate. Additionally, digital culture has contributed to a reductionist view of marriage, often portraying it as an escape from family life, with decisions to marry based on superficial criteria—suggesting a shallow understanding of marital relationships. Finally, Platform X displayed patterns of social stereotyping, where sarcasm and generalizations are used to reproduce stereotypes related to gender, marriage, and cultural identity.

Index Terms- Representations, social relationships, digital communities, X (Twitter).