This study focused on green manufacturing practices and product quality in Southwest Nigeria. The study employed a survey research design. The sample size of 379 was determined. A multi-stage sampling technique was used to ensure comprehensive representation. Cronbach's coefficient alpha to assess its reliability. The study employed both descriptive and inferential statistics for data analysis, using regression analyses to test hypotheses. Findings revealed that green design has significant positive effect on product serviceability (given β= 0.792; p-value <0.01); green efficient processes has significant positive effect on product perceive quality (given β= 0.847; p-value <0.01); and that green purchasing has significant positive influence on product reliability (given β= 0.795; p-value <0.01). The study strongly supports the notion that green manufacturing practices play a crucial role in improving product quality within the beverage industry in Southwest Nigeria. The study recommended that firms should focus on implementing user-friendly product designs that facilitate easy repairs and upgrades, thereby enhancing product serviceability.

Keywords: Green Manufacturing, Product Quality, Green Design, Product Serviceability, Green Efficient Processes