This study investigates the nuanced effects of intrapersonal conflict on the distinct stages of the creative process: problem identification (PI), information search and encoding (ISE), and idea generation (IG). Grounded in self-discrepancy theory and problem-solving theory, we propose that intrapersonal conflict acts as a cognitive catalyst for the preparatory, convergent stages of creativity but not for the generative stage. Data from 272 factory workers in Southeastern Nigeria support this differentiated impact. Results from multiple regression analyses show that intrapersonal conflict is a significant positive predictor of PI (β = .348, p < .01) and ISE (β = .398, p < .01) but has no significant effect on IG (β = .019, n.s.). These findings suggest that while internal tension sharpens problem-focused reflection and information-gathering behaviors, it does not translate into the production of novel ideas. The study offers a more refined understanding of creativity by decoupling its stages and highlights the importance of complementing conflict-driven engagement with supportive practices to foster breakthrough innovation in constrained work environments.

Keywords: Intrapersonal Conflict, Creative Process Engagement, Problem Identification, Information Search, Idea Generation, Self-Discrepancy Theory, Problem-Solving, Nigeria.