The study aimed to highlight the impact of digital marketing on consumer behavior from the perspective of young consumers, to identify the concept of digital marketing and consumer behavior, to know the behavior of young consumers and their attitudes towards digital marketing, to know the level of digital knowledge among the research sample of young people and their interest in digital marketing. The study used the descriptive analytical approach, and the study reached a number of results, the most important of which is that the level of product availability from the perspective of the study sample tends towards a high degree of approval, as indicated by its arithmetic mean of (3.96) and a standard deviation of (0.828), that the level of price availability from the perspective of the study sample tends towards a high degree of approval, as indicated by its arithmetic mean of (3.79) and a standard deviation of (0.829), that the digital marketing mix with its elements: (product, location, promotion) affects consumer behavior among individuals in the study sample, while there is no effect of the elements of the digital marketing mix with its elements: (price and distribution) on consumer behavior among individuals in the study sample. The study also made a number of recommendations, including the need to focus on marketing digital products. Those interested in digital marketing should develop and continually update their websites, and increase their focus on digital marketing due to its connection to the digital economy and the shift countries are making towards it.

Keywords: Product, Price, location, Distribution, Promotion, consumer behavior.