This study aims to shed light on the rhetorical illuminations manifested in the parables of the Holy Qur’an, as they combine the beauty of imagery with the precision of meaning. The research analyzes key rhetorical elements in Qur’anic parables, such as simile, metaphor, and figurative expression, demonstrating how these devices contribute to clarifying meaning and enhancing the impact of the message on the recipient .The study also presents selected examples of Qur’anic parables, highlighting their vivid imagery and stylistic brilliance, which reinforce and deepen the intended meanings. It adopts a rhetorical-analytical approach, supported by appropriate Qur’anic evidence for each rhetorical aspect examined. This study concludes that Qur’anic parables represent a refined model of Arabic eloquence and remain a powerful tool of persuasion and moral instruction, capable of influencing hearts and minds to this day.

Keywords: Qur’anic Rhetoric, Qur’anic Parables, Eloquence, Figurative Imagery.