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Todays Change Tomorrows Green Future: Green Banking Products

. Catherin. T. C. and C. L. Jeba Melvin


Abstract

Industrialization, globalization, and liberalization are not only revolutionary concepts; they have also prepared the way for a massive increase in the nation's standard of life and economic prosperity. Through urbanization, humans began to exploit the environment beyond their basic needs in order to live a rich and comfortable life. As a result, the globe is debating the most pressing issue of the day: climate change and global warming. The motto "Go Green" serves as a defender against environmental degradation and encourages businesses to recognize their Corporate Social Responsibility. Green efforts are taken by the banking sector, in both internal and external banking practices, which serving as the main pillar of economic growth. Green Banking products are one of the Green Banking initiatives that banks have developed to lower their customers' carbon footprints in their banking activities. The Green Banking concept's success hinges on its ability to improve sustainability and contribute to environmental protection implementation, as well as client awareness of Green Banking products. This study focuses on Green Banking products and their awareness among public and private sector bank customers.

Keywords: Green Banking, Green Banking Initiatives, Green Banking Products, Environmental Friendly, Sustainability, Corporate Social Responsibility

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