In this modern era of competition, the domestic as well as foreign market has become tougher. As a result of which the profit margin of the business enterprises engaged in banking sector declined. In this context, banks are absorbing sophisticated tools to fascinate potential clients by enhancing services which directly adds the value to the customer. The techniques of cross selling came into existence of banking sector to keep existing customers and capturing new potential customers as well. Their aim is to raise both the value of a single sales transaction and confidence as well as to lower the risk taking the customers by the competitors. In this present study extracts the Customer’s insight towards the cross-selling practices offered by the ICICI bank in Thrissur district.
Key word: Cross selling, Customer’s insight, Financial Products