Nothing is permanent expect changes. There is no doubt; the lifestyle of the people is changing day by day. Online shopping is a recent phenomenon in the world of Commerce and it will be the gateway for shopping in the world in near future. Due to increasing internet and mobile penetration, growing acceptability of online payments has provided the unique opportunity to companies to connect with their customers. Business has been coming up with creative way to promote their product via online. Thus it describes how modern market is replacing the traditional markets. Hence the study is taking place to customer’s satisfaction towards online shopping because it determines the success of the business.
Keywords: Customer satisfaction, shopping behaviour