Internet has made a revolutionary impact in day-to-day communications and transactions. It is deemed as one of the fastest growing mode used for buying. Online shopping is a fast and efficient way for consumers to obtain goods and services. Electronic commerce is highly competitive sector which relies mostly upon its delivery services for the product to reach consumers. A failure at any step of the delivery procedure leads consumers to disappointment. This study helps to understand the delivery issues commonly faced by rural youth in e-shopping. The researcher has used convenient sampling technique to collect the data from 100 respondents and studied the result statistically. Three major factors are identified that influences the delivery issues greatly. The online sellers can make use of these results in order to understand the occurrence of delivery issues to avoid the problems they face in the e-shopping easily.

Keywords: E-commerce, Delivery, e-Shopping and Rural Youth.Internet has made a revolutionary impact in day-to-day communications and transactions. It is deemed as one of the fastest growing mode used for buying. Online shopping is a fast and efficient way for consumers to obtain goods and services. Electronic commerce is highly competitive sector which relies mostly upon its delivery services for the product to reach consumers. A failure at any step of the delivery procedure leads consumers to disappointment. This study helps to understand the delivery issues commonly faced by rural youth in e-shopping. The researcher has used convenient sampling technique to collect the data from 100 respondents and studied the result statistically. Three major factors are identified that influences the delivery issues greatly. The online sellers can make use of these results in order to understand the occurrence of delivery issues to avoid the problems they face in the e-shopping easily.

Keywords: E-commerce, Delivery, e-Shopping and Rural Youth.