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FACTORS INFLUENCING THE E-BANKING SERVICES AND SATISFACTION OF THE CUSTOMERS TOWARDS E-BANKING SERVICES IN PUBLIC SECTOR BANKS IN TIRUNELVELI DISTRICT

. Y.Nisha, Research Scholar and Dr. E. Angel Saral Rose


Abstract

The study aims to analyze the factors influencing the e-banking services and satisfaction of the customers towards e-banking services in public sector banks. The present study is exploratory and analytical in nature and has adopted survey method for the exploration of findings and suggestions. The study uses primary data collected from the customers from public sector banks. Efforts have also been made to collect data especially from Newspaper, Journals, Magazines and previous researches. The researcher has selected top five public sector banks which have a maximum level of branch automation and providing most of the e-banking services in the Tirunelveli District. The banks have also selected on the basis of performance of bank in terms of volume of transaction and operations five leading public sector banks were selected like Indian Overseas Bank, State Bank of India, Canara Bank, Indian Bank and Corporation Bank. For the selection of banks, the researcher has conducted a primary investigation to investigate the availability of the e-banking services. Based on this, Totally 150 customers were selected on the basis of judgement sampling for the study.

It is concluded that there is a significant difference between age group of the sample customers and satisfaction level on e-banking regarding debit card services of public sector banks. It is identified that there is no significant difference between educational qualification of the sample customers and satisfaction level on e-banking regarding debit card services of public sector banks.

KEY WORDS: Factors, Satisfaction, Public Sector banks and e-banking services

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