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STRATEGY ANALYSIS OF TOURISM POTENTIAL DEVELOPMENT IN THE COVID19 PANDEMIC CASE STUDY OF LOMBOK ISLAND, WEST NUSA TENGGARA PROVINCE INDONESIA

. Suprianto Department of Economics and Development Studies, Faculty of Economics and Business Mataram University Mataram, 83114, West Nusa Tenggara Province, Indonesia


Abstract

          This research is entitled " Strategy Analysis of Tourism Potential Development in the Covid-19 Pandemic (Case Study on Lombok Island, West Nusa Tenggara Province . Indonesiasia ". The study used secondary data at the NTB Provincial Tourism Office. This type of research was carried out using a descriptive method by using an approach approach by making an overview. about the strategies used in developing tourism potential during the Covid -19 pandemic on the island of Lombok.

         The strategy of developing tourism potential on the island of Lombok in the pandemic  by looking at Strength is supported by the beauty of the natural charm of the island of Lombok, geographically very strategic and easy to reach, the uniqueness of the traditions and culture of the community, and a high tolerance attitude. Weaknesses, namely low human resources, management of tourist destinations, cultural centers have not been managed properly, and security and comfort are still not guaranteed. Opportunities, which are supported by advances in communication and information technology, the distance of tourist sites from downtown Mataram is easy to reach, and the distance of Lombok International Airport is easily accessible to tourist destinations. Weaknesses, namely low public awareness to maintain the tourism environment, the issue of the Covid-19 pandemic and the non-normality of land and air transportation routes, where tourism access for the Lombok island area is opened in certain areas, such as the Senggigi area, Kuta beach Lombok Central, Gili Trawangan, Gili Meno and Gili Air. Tourist visits during Covid-19 experienced a significant decrease (- 48.41% of total visits during 2020), especially foreign tourists. To improve the economy of the community affected by Covid-19, the local government is trying to open tourist attractions for local tourist visitors in relatively safe places.

 

Keywords: Lombok Tourism Development Strategy in the Covid-19 Era

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