Search Articles

Home / Articles

A STUDY ON CUSTOMER’S PROBLEMS TOWARDS MOBILE BANKING IN TENKASI

. SANTHI .KB and DR.VELAYUTHAM


Abstract

The banking sector being a significant part of the financial system of the country, its role in sustainable development becomes very obvious. With increasing concerns regarding the environmental protection, it is the banking sector that can play a significant role in this direction. Sustainable development and protection of environment are now recognized globally as overriding imperatives to protect the planet from the ravages inflicted on it by mankind. Green banking is a way to sustainable economic growth. Banks play a critical role in economic development and they are well-equipped to undertake green banking activities. A new emerging mantra within the banking sector is going green. The term green refers a broad range of social, ethical and environmental dimensions. Adoption of mobile banking practices will not only be useful for environment, but also benefit in greater operational efficiencies, a lower vulnerability to manual errors and fraud, and cost reductions in banking activities. Mobile banking is emerging concept for environment sustainability it means promoting environment friendly practices for sustainable growth and reduces the carbon footprint from the banking industry. Using online banking instead of branch banking, paying bills online instead of mailing them, opening online bank account are now added advance to the banking technology or contributing the environment sustainability

KEY WORDS    BANK, SBI, CUSTOMER, ECONOMICS, MOBILE BANKING, PRODUCTS

Download :