This paper focuses exclusively on promoting green building practices towards builders’ intention. As the common understanding of sustainable growth, green building adoption is the solution to solve the difficulties that constantly threaten the health of both human and environment. Green building (GB) as a sustainable concept tries to solve social and economic concerns in environmental problems. As a result, the study analyses the favorable factors and methods of supporting the execution of GB initiatives in South Tamil Nadu. As a data collection method, the study used a structured questionnaire survey. Data was collected from construction professionals in the research (architects and civil engineers). A quantitative approach to data analysis was utilised Chi- square, correlation and Multiple Regression.
Key words : Adoption of green building practices, Promotion strategies, Environmental sustainability and Green building technologies.