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Equity Investors Behavior and Investment Pattern of Retail Equity Investors in Chennai city An Empirical Study

. Dr. S. Ramanathan, Dr.P. Jyothi Palukuri, Dr R. Arulmoli and Dr.R.S.Tharini


The Individual investors can provide funds to the Industry either by participating in its equity or by subscribing to its debt instruments. This participation may be either direct, or indirect, through mutual funds. Whatever be the form, their participation is absolutely necessary for the Industry. If the savings of the individuals are not trapped in a proper manner, then it may find its way into unproductive channels such as investment in Gold or it may lead to unscrupulous rise in the consumption pattern, both of which are not good for the economy. Hence there is a right need to tap the savings of the Individuals for productive investment.

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