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ATTITUDE TOWARDS BUYING ONLINE IN THOOTHUKUDI DISTRICT OF TAMILNADU

. X. JUDE CHRISTO CEDRIC Ph.D Research Scholar, V.O. Chidambaram College, Thoothukudi– 628 008 Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627012, Tamil Nadu, India.


Abstract

As the internet has become necessary for more people, online shopping has become more popular. Many people prefer online shopping because it is simple and available at any time, and it provides a diverse range of products and a variety of discounts and bargains. The modern age is all about finding out what people think regarding online commerce. The study examines how various elements influence respondents' online shopping habits, which could be one of the most significant findings in e-commerce and marketing. The t-value calculated for a preference for online purchasing is 0.554 with a p-value of 0.401 in our study. This shows that the preference for online shopping is not statistically significant at the 0.05 level, which means that the preference of male and female respondents is the same. For example, at a 0.01 significance level, the correlation between internet use and satisfaction in online purchasing is 0.401, 0.697, 0.455, 0.631/0.631, and 0.492 for price, availability, quality, and service. As a result, enthusiastic individuals about online shopping also report feeling satisfied. Online purchasing attitudes relate to socio-economic characteristics such as age, sex, marital status, and family income per month at a P-value of 5% or lower in the study. A negative result was obtained by ruling out the null hypothesis for these variables. The nature of the family, the size of the family, and the respondents' educational attainment have no significant impact on their attitudes on internet purchasing. The null hypothesis has been accepted for these variables. Our research, therefore, primarily examined internet shoppers' perceptions. Online retailers in Thoothukudi District will benefit from our findings because they will be able to identify variables that encourage customers to shop online, which will help them develop more effective methods for serving them.

Keywords: online shopping, e-commerce, electronic networks, consumer behaviour, payment security.

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