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IMPACT OF SOCIAL MEDIA MARKETING ON WOMEN CUSTOMER WITH SPECIAL REFERENCE TO THOOTHUKUDI DISTRICT

. R.Adlene Portia Cardoza and Dr. N.Maria Nevis Soris


Abstract

The 21st century is often referred to as e- commerce era. Internet communication has changed the world into a global village. Social media has essentially modified the means of communication. It link people using social networking sites which permit them to stay close. In this study descriptive research and random sampling has been used.

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