The study aims to analyse Digital banking sector using SWOT analysis in the banking sector during the pandemic. Banks across the world proceeds supremacy over the new technologies to streamline their operations and supply a far better experience to their customers. Due to the increase in mobile phone adoption and internet penetration across the globe. Financial institutions have been shifting towards digital channels to deliver their services. The incorporation of advanced technologies like artificial intelligence and blockchain has increased the adoption of digital banking services. A user can carry out the banking activities via - smartphones, thus endorsing the digital banking platform market. This study will discuss about the prevailing market trends, current economic situations, development perspectives, key drivers and restrictions in digital banking sector have been analysed.
Keywords: SWOT Analysis, technology, digital banking