The company's marketing operations have been impacted at a new level by recent advancements in the field of internet-based social media technology, which provides a fantastic chance for business people to interact and create strong connections with their target customers. The use of social media has expanded, and it now satisfies internet users. It also provides a platform for businesses to reach out to clients 24 hours a day, seven days a week, and it has greatly changed customer perceptions and attitudes during the purchasing process. Because of this, businesses cannot ignore the value of social media platforms. With this background data, it was possible to examine and discover the attitudes of the younger generation (aged 19 to 30) toward social media advertisements, as well as see if there was any impact on their purchasing behaviour. The report uses a descriptive research approach and a closed ended questionnaire to obtain primary data from Thoothukudi social media users. The paper's conclusions reflect the attitude of India's future generation toward social media marketing.

Key words: Social Media marketing, Youngster, Attitudes, Social Media Network.