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A Study on Consumer Perception towards Digital Marketing

. GEORGE STEPHEN P and DR F X ROBERT BELLARMINE


Abstract

This study was intended to know about how many of them to prefer and used for online marketing. The main objectives of the study deal with to know about the factors influencing to buy the product and services and also to find the satisfaction level of the online buyers. The article studies that what are the products to by way of using  digital marketing, how many years to buy the product, which mode do you prefer to pay the amount etc..,  

Keywords: Digital Marketing, Consumer Perception

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